Asara is the story of the Rahmann family in South Africa.
A modest wine farm bought in 2001 and a bold vision of developing its potential and sharing it with people who appreciate quality and good food & wine. We value craftsmanship and care. We define luxury as having space and time. And we are passionate to deliver an ASARA experience that reflects these values in an unpretentious way.
We are not perfect – we always strive for it in everything we do.
The original winefarm dates back to 1691. While we respect the history of the place we also embrace the future in developing it further. To mark the transition in 2001 we changed the name to ASARA in honour of the North African gods of earth, sun and sky – Astar, Asis, Asase – and to symbolize the balance and harmony of nature reflected in our wines.
We farm and produce responsibly with care and consideration for our land and the environment. This commitment reflects in our IPW (Integrated Production of Wine) certification. Our sustainable and ethical principles, policies and practices are certified by WIETA (Wine and Agricultural Ethical Trade Association). Asara holds BWI Champion Status by supporting the Biodiversity and Wine Initiative (BWI) through various conservation efforts & initiatives and the eco-friendly water management on the estate.